Nowadays, it's easy to get fooled by AI content on the web. Whether it's a picture of the Pope sporting a puffy Balenciaga jacket or Trump getting tackled and arrested, these AI-generated images appear super realistic (as long as you're not looking too close), so it can be hard to separate fact from fiction. This is because AI doesn't really understand context in the cultural or historical sense. While some AI-generated images are harmless and do not spread misinformation, others, especially ones involving celebrities or politicians, can cause a great deal of damage and brain rot. Heck, I consider myself to be a relatively tech-savvy person and even I've been fooled once or twice.

For years, children have been told not to believe everything they see online - but we may need to now extend this lesson to adults. That's because we are in the midst of a'deepfake' surge, where artificial intelligence (AI) is being used to manipulate videos and audio in a way that replicates real life. From an ultra-realistic video of Margot Robbie scrubbing the floor to an unsettling video of Vladimir Putin, several uncanny deepfake videos have hit the headlines in recent years. But how can you tell that all is not as it seems with these videos? Experts have revealed the six key signs that indicate a video is a deepfake - and say you should always pay close attention to the ears.

The network consists of two machine learning models, one that generates images from text descriptions and another, known as a discriminator, that uses text descriptions to judge the authenticity of generated images. The generator attempts to get fake pictures past the discriminator; the discriminator never wants to be fooled. Working together, the discriminator pushes the generator toward perfection. As humans draw, we repeatedly refer to the text and pay close attention to the words that describe the region of the image we are drawing. To capture this human trait, the researchers created what they call an attentional GAN, or AttnGAN, that mathematically represents the human concept of attention.

If you're handed a note that asks you to draw a picture of a bird with a yellow body, black wings and a short beak, chances are you'll start with a rough outline of a bird, then glance back at the note, see the yellow part and reach for a yellow pen to fill in the body, read the note again and reach for a black pen to draw the wings and, after a final check, shorten the beak and define it with a reflective glint. Then, for good measure, you might sketch a tree branch where the bird rests. Now, there's a bot that can do that, too. The new artificial intelligence technology under development in Microsoft's research labs is programmed to pay close attention to individual words when generating images from caption-like text descriptions. This deliberate focus produced a nearly three-fold boost in image quality compared to the previous state-of-the-art technique for text-to-image generation, according to results on an industry standard test reported in a research paper posted on arXiv.org.

Most companies know by now that the key to making smart and strategic decisions is to look at both current and past data as a cornerstone for future business. Business intelligence teams and other analysts are brought on to enable more efficient decision making across every department. This can lead to visible changes for customers or viable improvements to process for employees. Advances in computer vision have opened up opportunities to apply data like never before. As artificial intelligence has become an increasingly popular topic of late and corresponding neural networks have improved, it's a great time to revisit how – and when – your company is applying its data.

Most companies know by now that the key to making smart and strategic decisions is to look at both current and past data as a cornerstone for future business. Business intelligence teams and other analysts are brought on to enable more efficient decision making across every department. This can lead to visible changes for customers or viable improvements to process for employees. Advances in computer vision have opened up opportunities to apply data like never before. As artificial intelligence has become an increasingly popular topic of late and corresponding neural networks have improved, it's a great time to revisit how – and when – your company is applying its data.